Mont Royal’s Winter Facelift with Idée O’Rama

Idee O Rama. Mt. Royal. Photo Alex Garancon. Idee O Rama. Mt. Royal. Photo Alex Garancon.

Back again to brighten up the grey, white, and slush colors of winter along Avenue Mont-Royal is Turn Me On Design’s Idée-O-Rama. The art project affixes 21 multi-colored caption balloons along the street, each one decorated with a cartoon illustration by either Michel Hellman or Mireille St-Pierre. The cheery, light-hearted images feature scenes of winter, capturing both the fun and the drudge of the season. Expect to see vignettes of snowball fights as well as penguins. We sent out Alex Garancon to take pictures of Idée-O-Rama.

Idee O Rama. Mt. Royal. Photo Alex Garancon.

Idee O Rama. Mt. Royal. Photo Alex Garancon.

Idee O Rama. Mt. Royal. Photo Alex Garancon.

Idee O Rama. Mt. Royal. Photo Alex Garancon.

Idee O Rama. Mt. Royal. Photo Alex Garancon.

Idee O Rama. Mt. Royal. Photo Alex Garancon.

Idee O Rama. Mt. Royal. Photo Alex Garancon.

Idee O Rama. Mt. Royal. Photo Alex Garancon.

Idee O Rama. Mt. Royal. Photo Alex Garancon.

Idee O Rama. Mt. Royal. Photo Alex Garancon.

Idee O Rama. Mt. Royal. Photo Alex Garancon.

Idee O Rama. Mt. Royal. Photo Alex Garancon.

Idee O Rama. Mt. Royal. Photo Alex Garancon.

Idee O Rama. Mt. Royal. Photo Alex Garancon.

Idee O Rama. Mt. Royal. Photo Alex Garancon.

Idee O Rama. Mt. Royal. Photo Alex Garancon.

Idee O Rama. Mt. Royal. Photo Alex Garancon.

Idee O Rama. Mt. Royal. Photo Alex Garancon.

Idee O Rama. Mt. Royal. Photo Alex Garancon.

Idee O Rama. Mt. Royal. Photo Alex Garancon.

Idee O Rama. Mt. Royal. Photo Alex Garancon.

Idee O Rama. Mt. Royal. Photo Alex Garancon.

Idee O Rama. Mt. Royal. Photo Alex Garancon.

Idee O Rama. Mt. Royal. Photo Alex Garancon.

Idee O Rama. Mt. Royal. Photo Alex Garancon.

Idee O Rama. Mt. Royal. Photo Alex Garancon.

Idee O Rama. Mt. Royal. Photo Alex Garancon.

Idee O Rama. Mt. Royal. Photo Alex Garancon.

Idee O Rama. Mt. Royal. Photo Alex Garancon.

Idee O Rama. Mt. Royal. Photo Alex Garancon.

Idee O Rama. Mt. Royal. Photo Alex Garancon.

Idee O Rama. Mt. Royal. Photo Alex Garancon.

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