The weeklong festival celebrates cocktails from May 10 to 16 in Montreal and for the first time, it will have an edition in Quebec City. There are 36 participating bars and restaurants.
“Not everyone wants to go to bars, some people want to enjoy their cocktails while eating,” says Maryline Demandre, co-founder of Invasion Cocktail. She wanted to develop that aspect by including restaurants as partners.
Invasion Cocktail invites consumers to enjoy cocktails during the week and participate in festive events such as the opening night, brunch and closing party. Industry professionals are invited to participate in seminars where four international speakers will talk about mixology, offer mixology demos and talk about the reality of being a bartender in 2016.
The festival is for the neophyte as well as for the buff of cocktails. “Some people are intimidated by cocktails or have prejudices and it’s the occasion for them to discover cocktails,” adds Maryline. Every bar will create a cocktail according to its philosophy.
“For the enthusiasts, it’s the opportunity to go bar hopping and see how far the cocktail culture in Quebec can be pushed,” explains Maryline.
Invasion Cocktail has Quebecer liquors that recently entered the market as partners and it allows consumers to discover local products.
Invasion Cocktail Opening Night:
Highlights of the week with a dozen cocktails, which will be presented in Montreal and Quebec City. The SAQ will be present with their Espace Cocktail and offer guests the opportunity to make their own signature cocktails.
Tuesday May 10, 6 p.m. to 10 p.m.
Guests are driven to the renowned sugar shack of Pied du Cochon where they will enjoy brunch with two cocktails and one cup of champagne. The last tickets are being sold.
Sunday May 15, 11 a.m. to 5 p.m.
La Cabane du Pied de Cochon
Invasion Cocktail Industry Day:
A professional day for bartenders, restaurant and bar owners, mixologists and sommeliers with guest speakers from France and the United States (Philip Duff, Nico De Soto, Dave Kaplan and Franky Marshall).
Monday May 16, 10 a.m. to 5 p.m.
Ticket: $50 special – $115 regular
National Finale MADE WITH LOVE: The 14 finalists from participating Canadian cities will be battling it out and the best Canadian bartender will be crowned. The international experts will be the judges of the competition.
Monday May 16 at 8 p.m.
Ticket: $50 special – $75 regular
You can get your passport for the price of $20 and enjoy cocktails at the price of $7. For more details, visit their website, Facebook Page or Instagram @invasioncocktail.